Getting your grubby little paws on your dream car is easier than you think when you lease through Vanarama. The brand approached us asking for a new creative platform to shout about their car leasing offering. The strategy focused on the transformational feeling of getting a new motor. So we came up with the line “Get a new lease of life”, then through our TV spots, showed potential customers allowing themselves to dream of the person they'll become when they get the keys to their new car. 

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Directed by Andrew Gaynord at Mindseye.