Every 90 minutes, 25 households are made homeless in the UK. 

​

Home team, home ground, home game. The idea of ‘home’ is sacred in football. Our strategy was to create an ally out of the sport and use its connection to home as a metaphor for the cause. Most teams have worn the same home colours for well over a century, so we asked them, and their fans, to give up their home kit for the Boxing Day fixtures. 

​​

Now an annual event in football, more than 1000 clubs have supported #NoHomeKit, gaining more coverage for the charity than any campaign in its history and raising ~£1m in donations  despite the Premier League refusing to get involved the money-grabbing little shits.

​

Awards

Creative Circle - Silver - Best Charity/Public Service Event

Creative Circle - Silver - Best use of Ambient/Guerilla

Creative Circle - Silver  - Best PR Events & Stunts

Creative Circle - Silver - Best Use of Events & Stunts

Creative Circle - Bronze -  Best Charity/Public Service Integrated Campaign

​