We had 90 minutes with three Man City players to create some content to amplify the new Nissan Juke campaign. The theme of the campaign was basically around the tech in the car making you feel like a secret agent - their line was "Primed for Action". 

 

We've seen how these kind of content briefs can play out in the past. With Michael Owen's helicopter tour of Dubai, and Man Utd's excruciating Independence Day trailer making us all want to claw our eyes out. So we wanted to take another approach. 

 

We basically created a task from The Apprentice - where the players had 90 mins to make their own spy film. They picked their character names, roles, costumes and dialogue and we kept the cameras  rolling for the full 90 mins we had with them. And this is what happened…

 

Directed by Chris Faith at Mindseye