Mitre, 2025

The new Mitre Ultimax is the next generation of a 90's cult classic. Football royalty. 

So to launch the new ball, we created a campaign that featured the next generation of cult classic players - from the same era the Ultimax first launched in the Premier League. 

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The campaign starred Jacob Fowler (Robbie Fowler's son), Ruben Butt (Nicky Butt's son) and Raphaella Wright-Phillips (Ian Wright's granddaughter) - wearing replica shirts their dads and granddad wore in the 95/96 Premier League season.

And we must have done something right, as the ball sold out in 30 minutes.  

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Photography: Karis Beaumont

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Featured in

Versus ​​

Soccer Bible

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