ONCE UPON A TIME IN... WREXHAM
With millions upon millions spent by Premier League clubs in the summer transfer windows, the lower leagues rarely get any real media attention in the lead up to the start of their respective season’s. Vanarama, title sponsor of the National League, challenged us to get the world of football talking about the 5th tier of the football pyramid. No easy feat. But luckily for us, Ryan Reynolds and Rob McElhenney had recently purchased National League side Wrexham, so we hopped on the back of the media attention surrounding the takeover with our very own media storm and a Whodunnit fit for Hollywood.
Once Upon a Time In WreXham
Vanarama, 2021
With hundreds of millions spent by Premier League clubs in summer transfer windows, the lower leagues rarely get any real media attention in the lead up to the start of their respective seasons.
Vanarama, title sponsor of the National League, challenged us to get the world of football talking about the 5th tier of the English football pyramid. No easy feat. But luckily for us, Ryan Reynolds and Rob McElhenney had recently purchased National League side Wrexham, so we hopped on the back of the media attention surrounding the takeover with our very own media storm and a Whodunnit fit for Hollywood.
Awards
Creative Circle - Gold - Best Use of Events & Stunts
Creative Circle - Gold - Best Special Build
Creative Circle - Gold - Best PR Events & Stunts
Creative Circle - Gold - Best PR Led Creative Idea
Creative Circle - Silver - Best use of Ambient/Guerilla
