Google Pixel, 2026

Google Pixel is on a mission to become the phone of football. 

So, for the World Cup, we developed the campaign "Made for the Beautiful Chaos" - that positions the Pixel as not only the ultimate device for navigating the chaos of a World Cup, but the only phone that can capture exactly how it feels to be amongst it.  

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The campaign was made up of 92 video assets (TV & social), running across over 20 markets worldwide. As well as ITV sponsorship idents, OOH, DOOH, in-store and digital display.

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Directed by Leigh Powis 
Photography by Jane Stockdale
Production: ProdCo
Post: Time Based Artist
Grade: Company3
Audio: King Lear 
Music: King Lear/Ninja Tune  

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