Major sporting events can produce up to 7 tonnes of waste. As one of the major sponsors of the competition, Just Eat debuted biodegradable packaging at the final at Wembley. 

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To amplify the use of the packaging, we came up with the Good While It Lasted temporary tattoo parlour on Wembley way. We offered fans temporary tattoos that had the same lifespan as the packaging.

 

The name was also a little nod to the soon-to-be-extinguished hope that England fans experience at every major international competition. Luckily the Lionesses ended that curse.