Nissan, 2025

The Tokyo E-Prix is the homecoming race for the Nissan Formula E team. The big one. 

​

So to get fans hyped up for the race, we tested their driving skills and reactions to see if they have what it takes to race at speeds of 322kph. 

With a nod to Tokyo's retro gaming history, we built an 8-bit racing game that tested how long a player could last, travelling at the top speed of an F-e car. 

The track was inspired by the streets of Tokyo, but also through sakura lined roads in the countryside, with Mount Fuji forming our backdrop. 

​

Alongside the game, we created a special one-off livery design, that took the existing design and turned it 8-bit. Apart from the sponsors logo, because you can't fuck with logos, obviously. 

  ​

Illustration: Kentaro Yoshida

Game build: Electric Studios

​

Featured in

Hypebeast
Top Gear  

Campaign